Coleslaw...

I’m building an app that helps you find the best coleslaw in your area.

That’s it. Kinda stupid.

And I’m building it entirely with AI, without writing any code.

If you follow me on Twitter you’ve probably seen my post about this. It started as a dumb idea, but it may end up actually being the most genius growth hack I’ve ever conceived.

Let me explain. From the bottom up.

1) Self-made success is all about generating wealth. Wealth is having assets that make money for you in your sleep — it is NOT renting your time for a paycheck.¹

2) The best way to generate wealth in 2024 is by owning a piece of business. Equity. If you are ambitious enough, the best way is to launch your own startup.

3) Successful startups are guided by a basic formula: product + distribution = revenue

I would argue distribution is the more important piece. Probably 80% of the puzzle. You can build an amazing product but if no one sees it you’ll make no money. So disregard the product for now and JUST focus on building distribution.

How do you create distribution?

Building a following on social media — which is all about content. The best way to do that is with viral, engaging, short-form video content about a compelling, entertaining topic.

Which brings us to… Coleslaw.

The most compelling content you can make right now is what they call Creator-Composer content. The idea is simple: Learn in Public ²

Create a video of you learning how to do something worth-watching.

Imagine something you could learn that would make for extremely compelling / useful content. It should probably involve building a website, and/or using cutting edge AI tools — those are the two sexiest, most exciting things on the planet right now, why not BOTH?

This will bring in a core, fanatical audience of other tinkering, tech-forward young people.

And then, of course, if you’re going to make a website with AI, it’s better to create something that’s outrageous / entertaining / hilarious / worth-sharing to make it worth watching for everyone else outside your niche too.

SO… build a website. without writing code. entirely with AI….

And the website should be outrageous… stupid… the perfect balance of useful/useless, which makes it kinda funny…

The perfect answer: COLESLAW.

It’s a niche food. No one loves it. Most people hate it — it’s controversial. It’s a Midwest thing; there are a million different styles. There are so many talking points for people to comment on.

Plus, making a Map App is 1) relatively easy to do, and 2) immersive; it allows users to connect with THEIR community.

So we are making a Coleslaw website entirely with AI. And recording it.

And when you make the video, you want to make it into a SERIES. That way people will follow along to watch more of it. And that way you have a content calendar pre-built… you don’t have to worry about what you’re going to make next week, you already know its going to be another coleslaw video.

When you lay all the pieces out, it starts to sound less stupid.

And the crazy part is… it’s working.

So far I’ve release one video on Twitter / LinkedIn introducing my coleslaw app, and it’s easily been the biggest engagement piece I’ve done on either platform.

There’s something beautiful about both:

1. Making something in public

2. Not taking yourself too seriously.

Stay tuned for my coleslaw video part 2 tomorrow…

Peace,

Ramsey

1. Naval Ravikant on how to get rich without getting lucky (here)

2. Riley Brown on Creator-Composer content strategy (here)